Do you know the value of your Google Ads investment? As marketers, we have what can feel like endless options to utilize our often limited marketing budgets. How do you know where to invest? PPC is often a low-funnel highly-targeted place to start, but how do you justify the results you are driving? Should you...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Keywords are a seemingly inescapable aspect of the SEO world. SEO professionals (myself included) encourage clients to focus on more meaningful metrics besides the humble keyword ranking, but the fact remains that ranking well in Google for keywords with significant search volume will (usually) result in traffic to your site. Of course, keeping track of...
You know those blog posts that attempt to answer questions about something you’re keenly interested in, but then the first 80% of them beat around the bush until they actually provide the insights you’re looking for (if at all)? This isn’t one of those posts. Neither you or I are interested in wasting a few...