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    The Portent Blog

    News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

    Analytics

    The Basic Attribution Models Explained

    Attribution, simply put, is a way to assign credit for sales or leads back to the initial marketing activities that drove it. An attribution model is a way of assigning more or less credit to a marketing campaign, content, or channel depending on where in a customer’s journey they encountered it. To demonstrate how attribution...

    SEO

    How Many Keywords Should You Be Tracking?

    Keywords are a seemingly inescapable aspect of the SEO world. SEO professionals (myself included) encourage clients to focus on more meaningful metrics besides the humble keyword ranking, but the fact remains that ranking well in Google for keywords with significant search volume will (usually) result in traffic to your site. Of course, keeping track of...

    Ebooks

    Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

    Tools

    Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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    RainGage? Digital Marketing Diagnostics

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    The Portent Tone of Voice Generator

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    RainGage? Content Inventory

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    The Portent Content Idea Generator

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    Portent’s SEO Page Review Chrome Extension

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    The SERP Preview Tool

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    Click Worth Calculator

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    The Marketing Stack Explorer

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    The Link Recovery Tool

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